Vitali Poluzhnikov / Виталий Полужников
Design, thoughts & observations
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September 4, 2019

subdirectory_arrow_right Riskfree Seconds

Problem/hypothesis – time-based pricing for electric scooters prompts riders to take more risk. If you think that you can skip the red light, why pay more, right? Have seen it and have done it.

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Insights

  • Stockholm has a distinct jaywalking culture in general. Time-based pricing only encourages that.
  • Electric Scooter safety is a super relevant topic and some bad news have occurred.


Design Challenge

A helmet is not the answer. Design a solution that would increase safety on the roads by eliminating the need of taking unnecessary risk.

 

Solution Proposal

Identify when the rider is at an intersection and grant a free safety time buffer to wait. Yes, it would be ideal to sync with real-time city traffic, but we can make it a bit more accessible technically by assuming that a full stop means a red light.

How it works: when the scooter makes a full stop at a specific intersection, the app starts the Riskfree timer, granting those 10-30 seconds to wait and not stress. At the end of the ride, you pay for the time on the go and the risky seconds are waved.

Riders incentive: I’ll take the scooter that gives me the safety wiggle room.

Business incentive: Riders will go for the more generous and safe option.

 

Bottomline

We hurry and take unnecessary risks to save costs, not necessarily out of necessity. Happy riding! 


What do you think?

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September 4, 2018

subdirectory_arrow_right Elections & Fashion Brands

Seing a lot of posters in Stockholm rang a bell. Made this for fun.

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August 1, 2018

subdirectory_arrow_right Doesn’t make sense #1: I really don’t get niched-industry creative agencies

Like “We’re a graphic design company working with theatres”. I made that up, but there are a few.

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Niched skills – sure. If your team is good at film, specific design disciplines or another specific craft – that’s good. That craft is usually relevant in all fields and only get’s better with time. For example, if you are working with packaging you can design the next Adidas box, then work with a beer brand while bringing in fresh packaging trends from the tech industry. Why not?

But when you work with one industry and only base your innovation on what other competitors have done, that sounds like a dog chasing it’s own tail. What’s the point of dedicating your time to consulting only sneaker companies, real-estate or fashion brands? You will definitely know the industry inside-out and you will have the best sales arguments, but you will also be stuck in it with the rest.

I love the diversity of fields when it comes to marketing and what you can learn and pick from each one when it comes to creative work.

PS: Politics and science aside. There you better be knowledgeable, but should you really?

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June 26, 2018

subdirectory_arrow_right Discovery of the day #1

Pressure recognition for js. Check it out on your iPhone (might not work on older ones, just realised). Can’t wait to find a suitable project for this.

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pressurejs.com

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June 11, 2018

#work

subdirectory_arrow_right Coded Art by Acne Studios

Because GIF’s and videos have an end, just like this screen recording below.

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This project was about creating a flexible framework of code-generated visuals that never end and which easily adapt to different collections. These subtle graphics were built using paper.js and GSAP and they simply visualised themselves forever.

The project was live during the second half of 2017.

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