Vitali Poluzhnikov / Виталий Полужников
Design, thoughts & observations
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September 4, 2018

subdirectory_arrow_right Elections & Fashion Brands

Seing a lot of posters in Stockholm rang a bell. Made this for fun.

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August 1, 2018

subdirectory_arrow_right Doesn’t make sense #1: I really don’t get niched-industry creative agencies

Like “We’re a graphic design company working with theatres”. I made that up, but there are a few.

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Niched skills – sure. If your team is good at film, specific design disciplines or another specific craft – that’s good. That craft is usually relevant in all fields and only get’s better with time. For example, if you are working with packaging you can design the next Adidas box, then work with a beer brand while bringing in fresh packaging trends from the tech industry. Why not?

But when you work with one industry and only base your innovation on what other competitors have done, that sounds like a dog chasing it’s own tail. What’s the point of dedicating your time to consulting only sneaker companies, real-estate or fashion brands? You will definitely know the industry inside-out and you will have the best sales arguments, but you will also be stuck in it with the rest.

I love the diversity of fields when it comes to marketing and what you can learn and pick from each one when it comes to creative work.

PS: Politics and science aside. There you better be knowledgeable, but should you really?

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June 26, 2018

subdirectory_arrow_right Discovery of the day #1

Pressure recognition for js. Check it out on your iPhone (might not work on older ones, just realised). Can’t wait to find a suitable project for this.

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pressurejs.com

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June 11, 2018

#work

subdirectory_arrow_right Coded Art by Acne Studios

Because GIF’s and videos have an end, just like this screen recording below.

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This project was about creating a flexible framework of code-generated visuals that never end and which easily adapt to different collections. These subtle graphics were built using paper.js and GSAP and they simply visualised themselves forever.

The project was live during the second half of 2017.

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May 22, 2018

#thoughts

subdirectory_arrow_right The Best* Passport

In 2018 the most powerful passports for visa-free travel are Singapore, South Korea, Germany, Japan, Denmark, Sweden … Syria, Afghanistan.

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Bullshit. Some diplomats aside, no one has access to the entire planet.

Some National Geographic: an Alaskan bird can fly 11.500 km non-stop which let’s it cover the entire world anywhere at it’s own will. Humans are still dependant on the negotiations our states have made for us and we still have a long way to go.

Eagle by Ivonne Coto, Seagull by Bonnie Beach, Owl by Maxim Kulikov. The Noun Project.
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